Naughty Store

Naughty Store is an online shop focused on sex toys and novelty products for fun loving adults. The Naughty Store brand and website is owned and operated by Naughty Industries PTY. LTD. Naughty Industries is 100% Australian owned and operated from NSW with warehouses in every state for fast express post delivery. We have been in this business for many years under another name, however have recently widened our focus to provide a beautiful online experience to all naughty Aussies!


Naughty Boy

Since 2014, we have been trading under the Naughty Boy® brand name, proudly supporting the naughty needs of over 250,000 Aussie blokes. In 2020 we launched our Naughty Store, unlocking a much wider product range that is more appealing to everyone!

Naughty Store and Naughty Boy are the same company. Both websites offer the same products at the same prices, shipping from the same locations by the same people. All products are available from either website.


100% Australian

We are a proud, family run Australian business: 

- Our business is 100% owned and operated in Australia. We are not an international brand from the UK or US

- Our head office is located in regional NSW, with warehouses in Melbourne, Sydney, Brisbane and Perth

- We use an Australian e-commerce platform and proudly support a local web development team based in Brisbane, QLD

- Your items are sent via Australia post eParcel / Pre-paid bags in usual situations


What We Sell

Naughty Store is home to over 20,000 adult themed products in our ever growing range. We stock a huge range of sex toys and sexual wellness products and other hilarious stuff including some of the worlds most famous and well respected brands.


What We Don't Sell

Even though our site is 18+ themed, we do not sell any of the following products:

- Pornographic (XXX) images / videos / magazines

- Illegal or restricted products (drugs or drug related paraphernalia, steroids, narcotics, controlled substances)

- Products that promote hate, violence, racial intolerance

- Items listed on the SUSMP (The Standard for the Uniform Scheduling of Medicines and Poisons)

- Tobacco products or prescription drugs

- Alcohol or other such restricted products requiring a special licence or permit

- We do not sell Amyl Nitrate


About Our Brands

Naughty Store is home to some of the world's most famous brands:

- Using our partner network, we are always adding new products to our store

- We have an extensive supplier list, ensuring we are always the first with the latest products

- Rest assured that you are purchasing GENUINE product, and not inferior "knock off" versions of top selling products.


About Our Suppliers

- Most products sold at Naughty Store are purchased from local Australian suppliers & distributors

- Many product ranges ship directly from our suppliers to you to decrease shipping time

- Some product ranges are shipped directly from overseas factories to your door. These ranges are clearly marked.

- All products have passed local Australian standards and are fit for sale in Australia

- Mains powered electronic products are especially tested to comply with local standards


About Our Website

- For your security and peace of mind, our store runs on the HTTPS Protocol (check for the green padlock)

- This means all data is securely encrypted with the strongest available algorithms

- Our site is also secured by Incapsula, protecting your sensitive information using an SSL certificate

- Our payment gateways are industry strength & protected by enterprise level encryption

- When using paypal, all buyer protection is enabled for you

- We never process offline payments and never ask for your credit card details via e-mail or unsecured communication


About Your Privacy

All adult websites place customer privacy at top priority, and here at Naughty Store, this is especially true:

- When paying for your products, your credit card will be billed from our parent company (not "Naughty Store")

- If using PayPal, no product information is captured. Only your order number (NG6865xxxx) will appear

- Your items will be shipped using generic post bags with only a PO box as the return address

- We will never give your details out (contact information / purchase history etc) to anyone

For more information on our privacy policy, please click here


About Our Pricing

We monitor industry pricing every day to ensure you are always getting the best possible deal. This is our commitment to our customers.


Want To Know More?

Get in touch with us using the following link: Contact us


Naughty Store is owned and operated by Naughty Industries. 

Naughty Industries PTY LTD. PO BOX 20, Cundletown, NSW, 2430. ABN: 40 165 316 021